All fans of the Disney classic were very excited to know that the ‘Mulan’ live-action would arrive this year, but due to the pandemic caused by the Covid-19 outbreak, this could not be the case, so the study delayed its premiere. But now, a Wall Street analyst has talked about why releasing ‘Mulan’ in the movies can be a severe mistake to Disney.
In March, the world was looking forward to the new Disney live-action, and since it was only a few days before its premiere, due to force majeure, this could not be. So Disney had to remove the film from the release schedule, and the studio rescheduled ‘Mulan’ on a date where they assumed theatres would reopen.
But even at the time, that timeline that Disney deemed was overly optimistic, which is why Wall Street analyst Michael Nathanson spoke to the Deadline portal about the ‘Mulan’ case and how it would be better for the study, which doesn’t release the movie in theatres.
As Nathanson pointed out, Disney would have to go back to the marketing and distribution departments to start promoting the ‘Mulan’ movie in time for a summer release, which, as Nathanson anticipates, may not even be feasible. Since the studio has already spent a lot to promote the film ahead of its original date in March, Nathanson speculated that the company could choose to stop ‘Mulan’ from hitting theatres and instead be released directly to On-Demand before leaving on Disney +
Officially, the Casa del Ratón maintains the hope that ‘Mulan’ could be released on July 24 of this year, but the closer the date gets, the less encouraging the outlook is for people to be able and want to go to the movies.